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Employer Branding

An unemployment rate of around five percent changes the job market and means that applicants are becoming more demanding and have clearer ideas about their potential employers.

The so-called Generation Y was the first to begin to articulate their wishes and needs more clearly. Flexible working hours, an appealing working environment and the opportunity to work in an interdisciplinary and agile manner in international teams are hot button topics for many graduates today when choosing their employer.

Especially for manufacturing companies with a lot of blue-collar workers this is a challenging situation. The features known as new work, like meaningfulness, work-life balance or the option of perspective within the organisation are there, but it is difficult for those companies to communicate these possibilities.

With the Internet it is easier to show your company to the outside world, but this can have negative effects as well.

Rating portals, online job fairs and Facebook pages are used to get information about potential employers. This can lead to a negative or unfair external presentation with just few dissatisfied employees. Even experienced candidates check potential firms on the Internet to get a first impression.

For a positive perception of your company two things are crucial: range and reputation.

After we have analyzed the initial situation in your company and check what you offer your employees, we develop a tailor-made concept for your company:

A detailed presentation about your organisation with the key facts for possible candidates, e.g.:

- friendly, family culture

- internationality

- meaningfulness of the work

- possible developments within the company

The next step is a plan with the following focus:

1. Concept for the improvement or the introduction of ratings in online portals like Kununu, glassdoor or Google with the aforementioned key areas.

2. Increasing the visibility in the online sector and set up of an applicant pool

3. Establishing a Facebook page and an application website to show the advantages of working in your company


We support you in the external and internal communication of privileges and advantages of a role in your company, in the design of social media channels, the creation of content and the optimization of the perception of your employer brand on relevant online portals.